One for the world is a movement of people revolutionizing charitable giving to end extreme poverty. Their goal is to expand awareness of effective giving and increase the amount that they funnel to our nonprofit partners. They are also invested across university campuses all over the world, training volunteers to recruit 1% Pledgers, coordinate events, and support various One for the World initiatives. Chloë came to me to create a warmer, more accessible brand that reflects Gen Z and is easy for the volunteers to use.