What Is A Brand Strategy?
You must have come across this term several times without knowing what it really is? No worries, I'm here to help you understand the concept.
Everyone talks about branding is the key to your business, but what is it really and how can it help you now?
There are a ton of things to think about when creating your brand identity, but starting with your brand strategy will save you a lot of time and mistakes.
Okay, it's time to get to the heart of the matter! When I talk about brand strategy, I'm referring to the following:
01. Your brand's purpose and values
Your brand purpose is essentially the reason your business exists. It is essentially your Why. What are you trying to accomplish with your brand? What problems does your brand solve? What values does your brand stand for? Essentially what is the heart of your brand.
02. Your brand's vision and positioning
Your brand vision is your what? What sets you apart from your market competitors? The brand vision helps you translate your purpose from the beginning, so that your strategy is actually based on your goals.
03. Your brand's personality
Your brand personality is how you create a deep connection with your ideal customers through your brand's content, visuals and actions.
04. Your brand's voice
It's time to speak their language. How are you going to talk to your ideal client? Are you going to be serious and professional or goofy and chatty? It's time to find your voice!
I hope you're starting to see the value of this strategy for your business. Maybe you're struggling to connect with your ideal clients, or you feel like you're treading water. Maybe it's because there's something missing from your brand strategy. This will allow you to express your unique vision, attract and create a true connection with your ideal client. It's time to shine!
Can’t wait to hear from you on my socials!
S.B-Studio.
