Boo Oh_Boo Oh is a modern pet lifestyle brand offering luxury dog accessories for the design-conscious pet parent, think elevated leashes, harnesses, and essentials you wouldn’t mind leaving out on your coffee table. Their products are sold on top-tier platforms, so the brand needed a website that could keep up, both aesthetically and functionally. After outgrowing the limitations of Squarespace, Boo Oh came to me ready to level up. Their goal? A clean, high-end Shopify site that would not only reflect their minimalist aesthetic but also offer the flexibility, scalability, and backend control their growing business needed.