Custom Squarespace website design for Elu Yoga studio shown on a laptop mockup by S.B-Studio.

Elu Yoga_When Elu Yoga approached me ahead of their studio launch in Tacoma, Washington, the vision was clear, create a grounded, earthy brand identity that would feel at home in the Pacific Northwest while welcoming a diverse community of wellness lovers.

Services

Creative Direction

Brand Identity

Website

Eluyoga.com

Minimalist yoga studio logo signage design for Elu Yoga created by S.B-Studio in Tacoma.

The Vision_The founder of Elu Yoga wanted more than a pretty logo, she needed a brand that could move with her as the business grew. From class flyers to signage to merch-ready assets, every element was designed with adaptability in mind. We anchored the brand in an earthy palette and paired it with playful symbols inspired by movement, growth, and flow.

Elu Yoga brand logo overlay on lifestyle photo of woman heading to yoga class.
Branded Instagram template design for Elu Yoga wellness studio displayed on iPhone mockup.
Custom brand pattern for Elu Yoga overlaid on photography of woman practicing yoga.
Branded yoga mat design with Elu Yoga logo and earthy color palette.
Elu Yoga logo applied to close-up yoga details including mat and weights.
Brand identity presentation layout for Elu Yoga project including logos and color palette.

The Outcome_We delivered a complete branding system including multiple logo variations, a set of hand-drawn icons, custom patterns, and social-ready graphics. The flexible identity gives Elu Yoga room to evolve, from in-studio classes to community events and future merch drops. Whether it’s a storefront sign or a yoga mat print, the brand always shows up with quiet strength and intention.

Custom branded apparel design with Elu Yoga logo on t-shirt.
Elu Yoga sidewalk sandwich board with logo and studio information branding.
Minimal embroidered hat design featuring Elu Yoga logo.
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