The Directory Club_Born from years of brand bookmarking and “where did you get that?” DMs, The Directory Club was created as a digital space where curation meets conscious consumerism. The goal? Make it easy (and beautiful) to discover brands that are ethical, stylish, and full of heart, with a distinctly French sensibility. As a passion project under S.B-Studio, the platform had to feel both editorial and approachable, something you’d want to browse on a Sunday morning with coffee, or send to a friend looking for the perfect gift.
Services
Creative Direction
Brand Identity
web design and development
strategy
socials
Website
thedirectory.club
The outcome_We crafted a warm and elevated brand identity, paired with a fully custom website designed to make browsing feel intuitive and inspiring. A smart filter system allows users to explore by category, making conscious shopping feel simple and joyful. The visual system is flexible yet consistent, with an emphasis on typography, tone, and timeless design. From the homepage to each individual brand page, the experience is calm, thoughtful, and deeply curated.
